So how do simple branded window graphic strips provide instant name recognition?
Have you ever been out and about in search of your favorite brand name store?
And while driving to your branded store destination, you’re dealing with traffic, and congestion, and the gentle voice of a GPS navigation system -all discombobulating your attention while you’re trying to get where you want to go.
And as you’re in route… your GPS says “turn right now”, yet you’re being cut off in traffic or no one will let you in to make the turn.
So you go past the intersection of where you were suppose to turn and whip a U.
All while your frustration tends to turn form a simmer to a boil.
After all, all you want to do is get the retail store or business or pharmacy which you’re aiming to go visit.
Yet as you simmer through the intersection you suddenly notice, out of the corner of your eye, the location of the branded store front you are looking for.
Jubilation fills the air.
Because you noticed the bright and colorful window strips and stripes which are wrapping around the windows of the store -at ground level.
You feel instant relief because now you know exactly where to go.
After all, you’ve been exposed to the stores branding ever since you began using their products and or services.
And since these branded store windows provide the same consistent look among all their business locations through out the United States and globally… you don’t even have to think when you spot one of their stores.
You know you’re at your destination.
For example, take a gander at the photo above in the months release.
You probably, without a doubt, know exactly the name of this branded retailer within a millisecond once you see these store front window graphic strips.
It’s no different than brands packaging their goods in a grocery store or with signage.
The consistency of their brand colors creates name recognition and this makes your life easier.
Similar to fast food chains.
You spot their branded sign(s) a block away or even before freeway exit and know instantly they’re there.
No guessing required. If you’re hungry, then you’ll pull-in.
Now back to the example in the photo above.
Imagine, if there were no branded stripes and or graphic strips on this store front?
Or if each location used different strip colors and different sized strips.
You probably would drive on by in haste and become even more frustration -right?
Thus having a consistency among well known brands is the way to go.
But let’s say you’re the new kid in town.
And you’re opening up one or a few new store fronts.
Maybe you’re opening a…
- Craft beer location
- Specialty restaurant
- Game room
- Discount store
- Skating rink
- Furniture store
- Neighborhood sport bar
- Tattoo parlor
- Dry cleaner
- New fast food concept
- Insurance agency
Or any type of store front which caters to the local residents, tourist and region.
Do you see how adding simple branded store front window graphic strips and stripes may help you attract and create your very own brand recognition too?
A way for your target market to instantly spot your business in a crowded environment.
Because you branded graphic strips and stripes stand out -at eye level.
Plus, imagine the benefits of adding what you offer along the strips.
Whether tasty dishes or the number of games or same day service and all of it.
Customers will have a better idea of what’s inside and what to expect.
And it will stand out just like the branded strips you see in the photo above.
At the same time, not many people know that PSA (Pressure Sensitive Adhesive) vinyl graphics with custom color backgrounds which are using high contrasting text or imagery colors will create maximium readability… verse a business adding only PSA graphics letters to a window without a contrasting background -will not been visible.
For example, if you place blue, red, green or any other type of vinyl graphic color directly on a store front window (unless its white vinyl) it will not be readable!
Because almost all store interiors are darker than the outside light and thus provides no contrast to pop the copy or graphic. It’s would be like putting dark blue letters on a black background. You simply can’t read them.
Sure you could add a thin white outline around the PSA graphic to make it stand out and be seen but wouldn’t it be easier to just add a wrap a window strip or stripe around the store front and be able to utilize any color you preferred without losing your instant readability.
At the same time, as you’re taking off, and expanding your business or service you simply duplicate your store front window branding like this global chain does in the above photo.
Heck, you may even specify an exact Pantone Coated call out out color for the back ground strip so all your brand colors match.
Because, now-a-days, new technology in printing and sign making make it easy to match exact colors.
Where you’re able to maintain the consistency of your brand colors from store to store.
Your call-out colors are simply programed into your print ready art files and then printed directly onto your PSA vinyl and films.
So you maintain the consistency of your new brand too.
Which means, happy customers will easily spot your brand at your all locations too.
After all, you’re maintaining a consistent visual look among your store fronts like in the photo above.
And even if you have just one location… graphic window strips will help customers know exactly what you offer inside.
Plus you’ll look like a brand with instant attraction.
So next time you plan on opening up a new store front -why not consider going with custom PSA window graphic sign strips or stripes on your windows too.
Set yourself apart and be recognized instantly.
Contact Signs West Outdoor Contact Page of Las Vegas today for more info.
Or call Signs West Outdoor right now at (702) 879-8250.
Signs West Outdoor will help you by designing your store front window strips and install them too.
You’ll then realize how simple branded window graphic PSA strips will provide instant name recognition for you new business.
So contact Signs West Outdoor of Las Vegas now.
And begin utilizing highly visible attention getting window graphic strips on your store front windows.
Get the maximium exposure you deserve.
Order yours today.
Until next months release, may you stand out in your crowded retail center or location with ease.
