Do you know why you want to add see through vinyl and perforated vinyl signs on your store front windows?
Hi all, Larry here with this months release of news and useful information from Signs West Outdoor of Las Vegas.
This month we want to express why it is important to add see through window perf and vinyl on your store front windows.
Before we begin, take a note, do not think of this as a cost but as a benefit. Why?
I’ll be so bold to say ” adding large store front window graphics and signs on store front windows will increase foot traffic by at least 25 to 30 percent a Month “.
How can this be? We all know that now a days most people are in a hurry to get things done.
Whether it be a hair cut? Looking for office supplies? or just plain shopping? People tend to turn into the nearby corner commercial center or that new giant mall that just went up and the first thing they do is begin looking for a place to park, right?
Now think about this, as you are driving around a shopping center area looking for a place to park you may turn into the next isle and directly in front of you, you see this large store front with a huge printed vinyl graphic sign on their window.
For example, you see the comic book store, like in the photo above. Right away, when you see these large vinyl perf images on the store front you immediately know that it is a comic book shop. Right?
Or off to the right you notice another store front with large photos on hair cut models and scissors and combs and think ” that must be that new hair salon Betty was talking about? ”
The list goes on and on. Take a look at some of these photo’s on this release. You notice how these large vinyl store front prints and see through window perf images really stand out and get your attention?
It’s no different then nearly every fast food or C store you visit. They place large, tempting advertising wraps on their store font windows to advertise their specials or they depict the special of the month.
These store front posters, window signs and perf graphics get your attention and many times get you to act. Meaning who doesn’t want 2 for 1 specials? A 99 cent cheese burger? or the deal of the month?
But, without these large store front window graphics no one would really know there was a special or what as being sold on a quick glance at a store front sign, right?
Thus, it’s true, see though vinyl window graphics and perf on store fronts will increase traffic and increased traffic, means more sales. Right?
But here’s what many may overlook. Studies show the average person requires seven exposures to a brand or business to have it really sink in.
Let’s go back to Betty’s friend example above. Betty’s friend has heard of this new salon but she never knew where it was until now. Right? She drove the parking lot looking for a place to park and just happened to notice the large ‘salon photos’ on the store front windows.
Now, next time Betty’ friend wants the full salon treatment what do you think she will do? She will most likely recall seeing those large vinyl window graphics on the salons store front and think ” Oh, that’s the place, I’ll call them now and make an appointment “.
It’s no different then other people seeing these large store front window images. They will also recall there was a shoe store down by Bob pizzeria or a gourmet cup cake bakery or your business when they want what you are offering.
Back in the day, all you had to work with was die-cut vinyl letters and if you did a poster you needed to hand in-doors so it wouldn’t get wet or blow away.
Now-a-days you have amazing sign printing systems capable of printing high resolution images on window perf vinyl or see through vinyl that will attached to your store front windows with adhesive backing.
This will not blow away nor get damaged by hot weather or rain.
Point being, no mater what you are offering, from a restaurant to an art gallery or a auto dealership to a dry cleaners or even a pet store? Large photo images on store front windows:
- Stand out in a crowd
- Let people know exactly what you do
- Grab more attention
- Turn heads
- Create recall
- Create brand awareness
- Increase traffic
- Increase sales
The old sang is so true ” a picture is worth a 1000 words. “
So next time you want to garner more traffic and let customers know more about what you do? whats on sale? what the monthly specials are? or create recall? then wrap your store front windows today.
This is why you want to add see through vinyl and perf on store front windows. It will be one of the best investments you make.
If you are a Las Vegas shop owner? A local business? or you plan on opening a new mall store or commercial center shop then contact signswestoutdoor.com today or a local sign shop and ask about wrapping your store front windows today.
In closing, the average window perf last a good 2 years in all weather and climates. If your business is located in a mall? Then expect a good 3-5 year useful life.
Until next month, may your store traffic double.